"They flipped the SWITCH virtually overnight from 'anyone who questions the NARRATIVE on COVID is dangerous/should be locked up' to 'anyone who questions the war NARRATIVE is dangerous/should be locked up'"
Fascinating how they flipped the switch virtually overnight from 'anyone who questions the narrative on COVID is dangerous/should be locked up' to 'anyone who questions the war narrative is dangerous/should be locked up'. [https://twitter.com/PrisonPlanet/status/1498377139632189442]
The following explains in summary how they, RINOs and Democrats, switch narratives or as they put it: "change narratives":
In working for social justice, the stories we tell can be a powerful tool in shaping public opinion and influencing policies. Here’s what you need to know about what “narrative change” means and how we can all effectively use it strengthen our efforts to end discrimination and build peace...
“Narrative change” is a hot communication buzzword right now. But we see it as a part of organizing, a set of tools to use to help us build support and create real change.
As with any organizing work, it’s important to have a clear goal identified: Know what you’re trying to achieve and why narrative change is necessary to win.
Then we do research to understand existing narratives and test narratives and messages we think might help us move people to take action to solve the problems we’re addressing.
To develop strong messages, it’s important to know the audience you’re speaking to. Identify who you need to move on your issue, and who you can actually move. These might not be the same groups, but maybe there’s a progressive base you can reach who can then be mobilized to move the elected officials who represent them, for example.
Finally, narrative change requires a lot of flexibility. You have to be prepared for your messages to fail, or for them to be so successful that they get co-opted. That means regularly re-evaluating and re-strategizing as needed. Once you’ve done the advance work of identifying goals and audiences, doing research, and developing messages to test, you can be responsive to breaking news and shifts in the organizing context.
Our friends at the nonprofit Opportunity Agenda have created a great, research-based rubric for messages that talk about issues in a way that inspires people to take action: First, establish a value shared by your audience. Then, identify the problem you’re trying to address as a threat to shared values. Offer a solution to that problem and a way people can take action to bring policies or practices in line with the shared value.
For example, at AFSC, we’re organizing against the profiling and surveillance of Muslims through our Communities Against Islamophobia project. Earlier this year, we conducted a study that found that progressive audiences were most likely to be moved to action by messages that led with human rights. Moving forward, when we talk to our progressive base about this issue, we will use human rights language to help move them to act against profiling and surveillance policies.
Our messaging formula looks something like this:
- Value: Respect for human rights is an essential, universal value.
- Problem: Profiling and surveillance of Muslims is a threat to everyone’s human rights.
- Solution: We need to end the profiling and surveillance of Muslims.
- Action: Join us next Thursday at City Hall to tell our City Council members to vote NO on Resolution 123, which would increase funding for police surveillance programs.
Pray an Our Father now for reparation for the sins committed because of Francis's Amoris Laetitia.